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This guide is intended to help students conduct research on companies and potential target markets in Professor Kang's Principles of Fashion Consumption class.
Last Updated: Jan 29, 2014 URL: Print Guide RSS UpdatesEmail Alerts

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Schedule a Research Appointment

Please schedule an appointment for you or your group here.

This enables me to make sure everybody gets their own time!


Test Your Knowledge

Kang Fall 2013

1. Which database will tell you brand shares of a particular market? *
Market Share Reporter
All of the above
2. Where can you go for further help? Check all that apply. *
Contact Terrence or Charles from your libguide.
Use Askalibrarian on the library homepage to chat, send an email, schedule an individual appointment or phone.
You can never ask for help. You have to give up.
3. True or false? You can go to a database like Business Source Complete, type in the name of your company together with SWOT as keywords and find SWOTs. *

Welcome to the FM 4335 Library Guide

This guide is intended to assist students in Professor Kang's Principles of Fashion Consumption class.  It includes links to some of the databases and websites you will need to complete the assignment. If you have additional questions, please contact Terrence Edwards at Alkek Library. My contact information is on the right side of this page. Good luck with your assignment!


Fashion Research Guide

In addition to the resources on this guide, you can also check the Fashion Research Guide prepared by librarians Charles Allan and Tara Spies Smith.


Start Your Research Tutorial

Terrence Edwards, Reference Librarian

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Terrence Edwards

Office 215
Alkek Library
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